Syniti Announces New EMEA Leadership Appointments

René Haag steps up to Senior Sales Director MEE, Erast Wortel is Syniti’s new VP GTM EMEA North 

FARNBOROUGH, UK – 18 July 2023 –– Syniti, a global leader in enterprise data management, today announced key EMEA leadership appointments. René Haag has been named Senior Sales Director MEE (Middle and Eastern Europe), Erast Wortel is appointed as Syniti’s new VP GTM EMEA North. Both René Haag and Erast Wortel take crucial roles in the EMEA senior leadership team to continue to drive Syniti’s growth in the region.

René Haag, Senior Sales Director MEE

Syniti is delighted to announce the return of René Haag, its former Head of Sales Germany. With more than 15 years’ experience in the industry, René Haag has an outstanding track record in the SAP arena, with an especially strong focus on Data Integration and Data Governance. Also, with multiple years in the Data Migration Space as the foundation of his data expertise, René Haag worked closely with numerous clients on their respective transformation projects to provide a full stack of Data Management, Data Integration and Data Quality Solutions, and to support tailored requirements. René Haag previously held leadership positions at Magnitude Software and CDQ in Switzerland, among others.


Says René Haag of the industry: “Data is the DNA of your business. It’s a key value driver for successful companies. It doesn’t matter if you move to S/4HANA or implement new digital technologies, without proper data you will not reach the success you are expecting. With our dedicated team we are here to help you to transform your data. After some absence and the opportunity to expand my horizon in the data management space I’m thrilled to re-join the Syniti family.”


Erast Wortel, VP GTM EMEA North

Erast Wortel combines a background in database and analytics technologies with a deep understanding of business processes, especially in Supply Chain Management and Sourcing. He has also gained profound experience in the fields of Energy and Natural Resource. Wortel’s specialties include management, sales, building alliances, negotiations, SAP technology and supply chain management.


Erast Wortel commented: “After 30 years in IT and 23 years at SAP, I moved to Syniti to make a difference for companies seeking to turn data into value. I find Syniti’s proposition to simplify enterprise data migration, boost data quality and transform data management so compelling that I wanted to be part of it. With a fantastic team I aim to help companies to optimise their businesses, and to ignite their data journey.”


Chris Gorton, SVP & Managing Director EMEA commented: “With our latest appointments, Syniti’s EMEA senior leadership team is expanding powerfully. We are delighted to welcome Erast, and to announce René’s return to Syniti. Both are driven leaders and bring deep talent and experience to the table, alongside their focus on growth and innovation. René and Erast will be responsible for developing and executing successful expansion strategies and ensuring that our customers receive a flawless experience. EMEA is a key focus for us. With René’s and Erast’s combined expertise, we’re in an excellent position to grow our business here.”

About Syniti 

Syniti solves the world’s most complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. Synti’s silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more at