sureCore names Roger Bailey VP Worldwide Sales

sureCore Ltd., has named proven semiconductor and IP sales executive, Roger Bailey as Vice President, Worldwide Sales. In his new position, Bailey will focus sureCore’s business development initiatives for wearable, IoT and communications infrastructure markets in North America, Europe and China.
“Roger brings to sureCore the leadership qualities we need to take the company to the next level. We are seeing significant demand for our low-voltage SRAM IP that operates at near-threshold voltage and Roger will help proliferate this technology,” said Paul Wells, CEO of sureCore Ltd.
Bailey is a highly accomplished technology sales and business development professional who has worked with both multi-nationals and start-ups. He is a seasoned leader in the electronics and semiconductor sectors with over 30 years international experience.
“Low power is an absolute critical consideration in cutting edge designs in virtually all of the fastest growing SoC segments. This is an opportunity to bring sureCore’s innovative low-power SRAM IP architecture to these challenges,” Bailey said.
The sureCore low power SRAM IP portfolio includes PowerMiser™ and EverOnTM product lines. PowerMiser™ is sureCore’s Single Port Synchronous Low Power SRAM IP that delivers more than 50% dynamic power savings and approximate 20% static power savings compared to industry standard SRAMs. EverOn™ is sureCore’s Single Port Synchronous Ultra Low Voltage SRAM IP that targets “Keep Alive” design scenarios.
The company also recently introduced a low-power SRAM IP application-centric customisation service that delivers specific power and performance requirements for wearable, wireless, augmented reality and IoT devices that require low-power memory unavailable from standard memory IP products.