Advantech appoints a new Channel Manager for Iberia – Alberto Prada Morales

Advantech, a leader in global intelligent systems, is announcing the appointment of Mr Alberto Prada Morales as Channel Manager for Iberia. This appointment is effective immediately. Mr. Prada Morales is an experienced telecommunications engineer who graduated in 2008 from the Seville School of Engineers.

Mr Prada Morales joins Advantech from Arrow ECS where he worked for five years. During his tenure, he helped the US distributor build a €20M business operation in Spain whilst interacting with over 400 channel partners. Mr. Prada Morales was involved in the implementation of Software Defined Datacenter projects for an array of SMBs and enterprise customers throughout Iberia.  With this he brings with him a wealth of experience within Cloud and virtualization technologies.

According to Mr David Ramos, Country Manager, Iberia: »Alberto is good observer as to where the electronics industry is heading. He is acutely aware of the vast opportunities resulting from the combination of sensors, wireless capabilities and cloud-based software services. Advantech, which has ambitious target revenues across Europe by 2025, stands to benefit from his market insights and experience. Our business partners will enjoy working closely with Alberto, a trustworthy individual who is never afraid of asking the right questions.»

Mr Prada Morales will help Advantech´s Channel Partners and respected customers implement innovative ways to improve their commercial activities thanks to better data collection & analysis. Although he will be based in Madrid, Mr Prada Morales will be travelling across the Iberia peninsula to strengthen relationships with Advantech partners and customers. He will also visit the company´s new European Service Center in Eindhoven and the Innovation Hub in Munich.

A family man and also a sportsman, Mr. Prada Morales has two sons and he enjoys running, having successfully finished the Madrid marathon in 2014.